18.If I am looking for a music streaming service and I recall my friend telling me about one, I am in what stage of the consumer decision-making process? Select one:a. Need recognitionb. Evaluation of alternativesc. Purchased. Information search 19.An effective evaluation tool selection must align with what? Select one:a. Your objectivesb. Your internal analysis c. Your external analysisd. All of the above21.When releasing a new product, a good advertising strategy to adopt would be?Select one:a. Reminder advertising informing the consumer that the brand existsb. A persuasive advertisement to build brand loyalty c. A funny advertisement because people always like funny adsd. Informative advertising highlighting product features 23.Which option is the best example of a SMART objective?Select one:a. Improve social media sentiment by 2021b. Increase brand awareness by 200%c. Increase social media followers by 100,000 by end of 2021d. Adopt social media platforms to improve engagement24.In 2018, all the top 50 Australian shows reached audiences of approximately how many? Select one:a. 200,000 viewers b. 12.3 million viewersc. 1.7 million viewersd. 5.18 million viewers25.If I’m a banana brand selling my bananas in a supermarket, the likely type of targeting strategy I would use is?Select one:a. Positioning b. Concentrated c. Undifferentiatedd. Differentiated 28.According to the video by Anthony Miyazaki on consumer touchpoints (week 3 readings), he describes touchpoints as being a “fork in the road”. This describes what? Select one:a. Consumers are so knowledgeable that they choose their own pathb. Consumers have so many different options for brands and products c. Consumers are often lost so marketers need to help them d. The consumer experience can be positive, negative or neutral, therefore we can adjust strategies to suit each29.If I use data collected by my local government agency such as the Australian Bureau of Statistics, this is considered what type of data?Select one:a. High-levelb. Secondaryc. Usedd. Primary30.If 33% of radio listeners do so in their car, what would be the best time to advertise on the radio? Select one:a. 12-2pm; 8-10pmb. It doesn’t matter, people are always driving c. 7-9am; 5-7pmd. 5-6am; 3-5pm31.When we talk about clutter is advertising we are generally referring to what?Select one:a. Difficulty in deciphering a brand’s underlying messageb. A messy deskc. Creating a buzz for a brandd. The large amount of marketing messages consumers receive 32.If I am segmenting the market and I have highlighted that one of my segments has a deep interest in sustainability, this falls under what type of segmentation characteristic? Select one:a. Demographicb. Psychographicc. Behaviourald. GeographicSporting apparel brands like Nike and Adidas likely use what type of segmentation strategy? Select one:a. Specific b. Undifferentiated c. Differentiated d. Concentrated
TEQ has identified there are 3 main High Value Traveller (HVT) market segments for domestic tourism (see the TEQ website
TEQ has identified there are 3 main High Value Traveller (HVT) market segments for domestic tourism (see the TEQ website and also the PDF document available in Moodle in the Assessment 2 topic, for further information on the HVT market segments). Your task is to choose one of the Interstate (ie domestic tourists from one of the other Australian states) visitor market segments and then one of the specifically identified HVT target markets for your marketing program. You will need to supplement this information in the TEQ brochure with other target market data that you can gather from other credible sources.TEQ has identified there are 3 main High Value Traveller (HVT) market segments for domestic tourism (see the TEQ website and also the PDF document available in Moodle in the Assessment 2 topic, for further information on the HVT market segments). Your task is to choose one of the Interstate (ie domestic tourists from one of the other Australian states) visitor market segments and then one of the specifically identified HVT target markets for your marketing program. You will need to supplement this information in the TEQ brochure with other target market data that you can gather from other credible sources.
-Consider Hofstede’s four dimensions of cultural value (Table 2.1). How would this concept apply to your chosen target market?
-Consider Hofstede’s four dimensions of cultural value (Table 2.1). How would this concept apply to your chosen target market? For example, if you chose New South Wales as your domestic market and chose to focus on the “Interstate HVT 50 travelling without children” segment as your specific target market; how would each of the four cultural dimensions influence your development of a marketing campaign for that segment profile? You can reasonably assume that each of these core cultural values describe the ways in which tourism industry providers need to develop their service to be able to best deliver good relational exchanges. So, for providers who would be targeting your chosen market, what would be their key considerations based on this theory?
Type: Written report Introduction Every business has to compete to capture a market share. Most business face competition unless it
Type: Written report Introduction Every business has to compete to capture a market share. Most business face competition unless it is running under a monopoly market structure. So, a competitor analysis is an essential part of marketing management and should be conducted for both direct and indirect competitors. The competitor analysis allows a business to evaluate the strengths and weakness of the competition. This information facilitates a business to develop strategies to market product efficiently and become competitive in the market. For this assessment, you are required to choose one Australian company/business and conduct a competitor analysis based on the following: o Identify Four competitors (2 direct and 2 indirect competitors). o Identify both primary and secondary sources required for competitor analysis. o Using Two direct and Two indirect competitors (identified above), conduct a competitor analysis that includes: • Competitor company information • Core products/services offered • Strengths • Weaknesses • Competitive advantage o Select One direct competitor (identified above) and provide following: • Current and future objectives • Target market • Marketing mix ▪ Product strategy ▪ Pricing strategy ▪ Promotion strategy ▪ Place (distribution) strategy
imagine you are going to become an entrepreneur after you graduate from university.which business do you want to start?siscuss about
Marketing Assignment Writing Serviceimagine you are going to become an entrepreneur after you graduate from university.which business do you want to start?siscuss about the marketing mix strategy of your hypothetical business. discuss about your product or service strategy. provide a idea about your pricing strategy which channels are you going to use to deliver your product /services? what kind of advertisement are you going to use?keep in mind, you only have 50lac taka in your account to carry out entire project.
Company/Brand Selected , Samsung, 1. Customers Who are the current customers/users? Include information related to demographics, psychographics and buying behavior,
Company/Brand Selected , Samsung, 1. Customers Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty. For example: You could include information such as whether the brand is trying to appeal to a certain social or cultural group and how customers perceive the product/brand. It’s also possible to include demographic information related to: age, educational attainment, geographic area, gender, race, employment status and/or home ownership. Additionally, you can discuss psychographic information which includes those attributes that relate to personality, values, attitudes, interests, or lifestyles of people. This area is also related to situational life stages as well as customer beliefs, and how customers want to see themselves and be perceived. Some examples of psychographic groups include video gamers, soccer moms, sports fanatics, hipsters, and single moms. Life cycle stages include: retirees, new homeowners, college students and new parents. Be aware that some products/brands may appeal to a wider customer base than others.[Insert response-at least 5 good original sentences here)What do the customers buy/use of value from the business? [Insert response-at least four good sentences here]What changes can the company/brand expect in the future? How can the company/brand better serve its customers? (For example, you could include information about the current demand for the product/brand, and how it is changing or has changed including possible variations or modifications in the future. You may also determine/discuss if the brand/company can take advantage or has taken advantage of the changes. It’s also possible to consider and talk about whether the product/brand is a less expensive substitute, perhaps, or maybe a product/brand that is easier to use with more features.) [Insert response-at least four good sentences here]
Case study: Ryanair rated ‘greedy and arrogant’ by customers 23 August 2019 Continuing woes Case study question: Ryanair has come
Case study: Ryanair rated ‘greedy and arrogant’ by customers 23 August 2019 Continuing woes Case study question: Ryanair has come bottom in an annual Which? survey rating the customer services of 100 popular UK brands. The budget airline achieved a customer satisfaction score of only 45% for 2019. It is the sixth year in a row that Ryanair has come last. Given a choice of 50 terms to describe the airline, many respondents picked “greedy”, “sneaky” and “arrogant”. It comes as Ryanair pilots in the UK strike for a second day over pay and conditions. The BBC has contacted the airline for comment. · Ryanair flights take off despite pilots’ strike · Ryanair compensation claims to go to court · What’s going on with my holiday flights? The Which? survey asked around 4,000 members of the public to rate the customer services at up to three of 100 well-known brands. This included how the companies made them feel, how helpful and knowledgeable their staff were, and how well they handled complaints. After Ryanair the worst performers included Scottish Power, BT, TalkTalk and Virgin Media. Words used to describe Scottish Power included “arrogant”, while respondents said that BT’s staff were “aloof” and that Virgin Media was “greedy”. Other airlines did badly too, with British Airways coming 83rd on the list and EasyJet ranked 79th. Meanwhile, telephone and online bank First Direct came top, followed by kitchenware retailer Lakeland, supermarket chains Marks
What’s the Starbucks SWOT Analysis?SWOT AnalysisAssessAssessAssessAssessAssessConvert your company’s strengths, weaknesses, threats, opportunities, and then evaluate how to address these in
What’s the Starbucks SWOT Analysis?SWOT AnalysisAssessAssessAssessAssessAssessConvert your company’s strengths, weaknesses, threats, opportunities, and then evaluate how to address these in your marketing plan. Strengths your company’s competitive advantage. Consider core competencies, assets, location, practices, etc. that are distinct in the way the organization meets the needs of its customers.Weaknesses what limits the company may have in its current marketing strategy. Consider if there is a company weakness that needs to be addressed through Public Relations or Marketing.Opportunities the opportunities you see based on trends or environmental conditions.Threats the threats or limitations that may interfere with the company’s ability to meet its objectives or interfere with marketing plans. Strengths to Opportunities
What’s Starbucks Environmental Analysis?AnalyzeAnalyzeAnalyzeAnalyzeAnalyzeAnalyzeAnalyze DefineReview the forces that affect the company and marketing efforts. Competitive Forces the company’s key competitors.
What’s Starbucks Environmental Analysis?AnalyzeAnalyzeAnalyzeAnalyzeAnalyzeAnalyzeAnalyze DefineReview the forces that affect the company and marketing efforts. Competitive Forces the company’s key competitors. You may choose to use a BCG Matrix or attribute checklist to compare your company against its competitors. Describe any strategic moves the competition has recently made. Estimate your market share. Identify key competitive advantages against your competitors.Economic Forces the economic environment in the areas affecting your business. Consider differences within your industry and the economic impact on suppliers.Political Forces relevant political forces. Examples may include an election year or a law to drastically reduce or eliminate plastic waste in your county.Legal, Regulatory, and Ethical Issues the legal, regulatory, and ethical issues that may affect your business. Considerations may include local laws such as a ban on the use of plastic bags, the ability to post billboards, or a possible increased regulation on direct mail.Technological Forces whether your company will be affected by emerging technologies or trends in hardware and software industriesSocial Forcessocial trends and how they may affect your business. Considerations may include if your business will be affected by demographic trends, a growing dependence on computers, or whether interest in your product might be affected by growing preferences in the way things are done or changing social values. Current Target Markets the company’s current target markets. Describe the demographic, geographic, psychographic, and product usage of these targets. Review Current Marketing the company’s current marketing tactics. Consider how people find out about the product, how they get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your company is a start-up, describe your competitors’ current marketing.
5.The “benefits sought” variable belongs to which of the following segmentation characteristics? Select one: a. Psychographicb. Geographicc. Demographicd. Behavioural6.Why are
5.The “benefits sought” variable belongs to which of the following segmentation characteristics? Select one: a. Psychographicb. Geographicc. Demographicd. Behavioural6.Why are touchpoints important for marketers?Select one:a. They’re not that important because it is all about the transaction at the end of the dayb. They help us develop appropriate communication strategies during different components of the customer journeyc. Because touchpoints enable face-to-face interaction which the customer likes the mostd. All of the above7.For building new brand awareness, what strategy is likely to be the most effective? Select one:a. Building a website b. Television advertising campaignc. Developing a Facebook page d. Tweeting to your followers8.In the article by Salim and Tucker (2020), the authors highlight a key discovery that helped DB Exports in developing an advertising strategy for their new low-carb beer option. This key discovery was?Select one:a. Advertising channel selection was based on luck b. Drinking a low carb beer was a selfless actc. Drinking low carb beer was a selfish actd. Men are the predominant beer drinkers9.What overriding goal do these objectives mostly relate to:1. Increase consumer product awareness by 200% by end of 20202. Achieve 2000 Facebook ‘likes’ on new product by end of first quarter 20213. Convert 10% of website visitors by end of second quarter 2021Select one:a. Increase salesb. Reduce costsc. Develop social responsibility d. Improve employee marketing capability 10.Staff uniforms are part of what 7P?Select one:a. Peopleb. Processesc. Physical evidenced. Price
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