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Marketing Plan

Indicate the differences and similarities between the following terms: marketing plan, strategic marketing plan, and tactical marketing plan.List the main components of marketing plan and briefly summarize each component.Identify the elements of a tactical marketing plan for a new kind of cola.Market Segment.List porter’s five forces determine the intrinsic long-run attractiveness of a market or Market segment what are the different levels of market segmentation,how can a company divide a market into segments.What are the requirements for effective segmentation Branding,what is a brand and how does branding work how is brand equity built, measured and managed what are the important decisions in developing a branding strategy.Distinguish between brand equity and brand valuation?Niche pro Technologies who were mainly into producing personal computers and laptops have now decided to produce Niche pro health care product , explain the branding strategy advocated by the company Product and Services.Define product, service, information and organization,Define the major classifications of products and services.Describe the decisions companies make regarding their individuals products and services, product line and product mixes.Discuss branding strategies – the decisions companies make in building and managing their brands


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