Groupon Assignment

  1. What are the strengths and weaknesses of Groupon’s business. Specifically address: business model, financing strategy, expansion, personnel / organization, go-to-market strategy, competitive position, and any other relevant fact?
  2. How did Andrew Mason’s personality permeate and influence the company. What were the pluses and minuses of his personality?   Deal with issues around culture, management team, board, and being a public company.  What were the organizational issues?
  3. If you were Google, a) why would you want to buy Groupon? And, b) how would you value Groupon?
  4. Would you accept or reject the offer from Google?
    1. If you were a board member what would you be considering? Think of financial issues, financing issues, organization, competitors, etc. 
    2. Was the valuation of Groupon by Google fair, great or undervalued? Provide basis for your conclusion.  And, what financial analysis would you do to determine the fairness of the offer?
  5. What did you think of the board and their actions? Consider their actions:
    1. in managing / organizing the company,
    2. the offer from Google,
    3. and the decision to go public.
  6. Strategically, was it a good decision to go public? How did it affect their operations?

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