Marketing annotated bibliography

Your assignment is to prepare an annotated bibliography using APA style on the following topics:

  • Marketing environment
  • Branding
  • Pricing
  • Marketing communications
  • Marketing channels
  • Competitor analysis
  • Customer behaviour
  • Social media and digital marketing

Develop a good annotated bibliography following the instructions below. You may use the resources you find for this assignment, for example, in the threaded discussions and written assignments throughout this course. This assignment must be completed and submitted by the due date.

The assignment has the following two parts:

The list of sources used.
The annotation for each source. In the assignment you submit, the annotation for each source should follow the current APA style.

Your list of sources must contain ten sources of information on the given subjects to include the following:

One book
Four articles from the Hunt Library databases
Two scholarly articles
Three contemporary and practical business journal articles

Special note: Wikipedia is not an acceptable source for scholarly work. Do not use Wikipedia as a source for this or any academic assignment. All sources must be correctly documented in APA style, and the entire references list must be correctly formatted in APA style.

The annotation for each source has two parts:

A short summary of 1-3 sentences of the information found in the source.
An evaluation of the source’s credibility, reliability, currency, possible bias, and usefulness with respect to the given topic.

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